About Us


Company Profile

Company Profile

Bowline provides a fully managed warehouse solution to our clients who require a managed storage facility without the costs of running their own warehouse.

We specialize in the management and warehousing of just about anything that you can imagine – point of purchase material, branding equipment, exhibition stands, premiums, signage.

Using the latest Information Technology to our disposal allows us to offer an effective stock management solution and an array of services to meet your requirements.

Whether you require long or short term storage, a parcel courier service or a fully managed warehouse and distribution solution we will always provide the highest service and support at the most competitive prices.



A Bit More About Us

Your cost-effective and efficient solution to operations and logistics requirements.

From the initial assessment of your project through to final distribution, Bowline is there every step of the way and guarantees a level of service that is a cut above the rest. Bowline Distribution covers various market segments such as music, software, computer peripherals, hardware and book distribution. The first Microsoft Authorised Replicator agreement in South Africa was concluded between Bowline and Microsoft in 1995 and today Bowline is still the primary supplier of Microsoft OEM and DSP products to South Africa and Sub-Saharan Africa.

Bowline’s head office is in Cape Town with a strong sales and merchandising office serving the Johannesburg market from offices in Midrand.

Bowline enjoys preferred IT, Games & Music supplier status with most retail chains and smaller music, software and games outlets across South Africa.

Bowline is your solution for manufacturing, replicating, distribution, sales and merchandising!

A Bit More About Us



Mission Statement

To generate fair profit for all stakeholders by maintaining the highest level of integrity in all relationships with staff, partners, principles and customers.


Vision Statement

To be the recognized benchmark at coordinating best-of-brand service and manufacturing suppliers to consistently deliver high quality products and services at competitive prices to our selected principle and customer base within an efficient and reliable time frame.



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